A comprehensive redesign of a large-scale agricultural exhibition landing page. The primary objective was to transform complex technical data into a structured business tool designed to drive registrations and attract corporate partners.
Conversion-Focused Structure: The page follows a strategic funnel where key metrics and event scale build immediate credibility, while a countdown timer creates a sense of urgency to drive action.
Social Proof Integration: Strategic placement of partner logos and performance indicators (7000+ visitors) reinforces the event's industry status and builds trust with potential exhibitors.
Strategic Call to Action (CTA): Prominent registration triggers are placed at high-intent touchpoints, ensuring a seamless and direct user journey toward the primary goal.
Visual Hierarchy and Grid Systems: A clean card-based layout organizes over 15 categories of machinery, making dense content easy to scan and digest for the end user.
Brand-Aligned Color Theory: The palette uses natural greens to establish industry relevance, paired with high-contrast yellow to highlight critical functional elements and navigation.
